HOW IT WORKS
Experience the benefits of a true online learning system—all based on our latest products and the legacy of the world’s most iconic musical instrument company.
EXPLORE the COURSES
Customized LearningWith more than 10 chapters of basic and advanced product education, users can navigate our learn portal based on their interests and proficiency levels.
TEST YOUR KNOWLEDGE
Online AssessmentOnce you’ve mastered the content, see what you’ve learned using our dedicated review sections and testing portal.
EARN FENDER IQ
Dedicated ScoringAfter completing the tests, you’ll earn Fender IQ points using a specialized scoring system developed exclusively for Fender Academy.
Official CertificationWith three levels of certification based on your IQ points, it’s never been easier to become a bona fide Fender specialist—at your own pace.
Prizes and Incentives
By increasing your Fender IQ, you can access our awards and rewards system to receive tons of great Fender swag, premium gear and VIP invites to special Fender events.
Official Licensed Merchandise
Classic Guitars, Amps and More
Exclusive Facility Tours and Training
VIP Meet & Greets/Artist Access
Custom Fender Gear
News and Media
Check out the “Latest” section for associates-only videos and media, whether you want to brush up on sales tactics, dig deep into the annuls of Fender history, or stay up to date on new products before they even hit the shelves.
FROM THE FLOOR
Visual Merchandising Tactics
Our retail experts give you the best advice for turning any retail store into a bona fide Fender destination.
From festivals to back to school, seize the opportunity to drive sales with our suggested list of top products and bundles for every season.
Whether you’re qualifying your customer or closing a sale, prepare yourself for the moment of truth with these must-know tips and tricks.
Dig deeper into the fascinating lineage behind our most memorable guitar and amplifier production years.
Rare and Unique Models
Discover the stories behind the most collectable and most obscure Fender instruments ever released.
Heritage and History
Visit the landmarks and relive the moments that made Fender the cultural icon that it is today.
Learn what goes on behind the curtain as our products are developed—from the paint room to final inspection.
We dissect our latest products for a piece-by-piece breakdown of their most sellable features and benefits.
Master Builder Interviews
The masterminds of the Dream Factory riff on the inspiration and motivation behind their latest creations.
ADDITIONAL SALES TOOLS
Fender Academy is also your destination for downloadable files to use on the retail floor, including one-sheets, campaign materials, visual merchandising kits and much more.
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